How Residere cut cost-per-contact by 80% with AI and omnichannel orchestration

In real estate, the volume of interested buyers is usually inversely proportional to a sales team's ability to respond immediately. Prospects get lost in the noise of first contact. Residere, working with Peregrino, attacked the problem by redesigning its upper funnel end to end.

The goal: remove friction, automate the repetitive, and make sure advisors spend time only on high-value conversations.

§ 01 — the challengeInefficient prospect management

• Slow response times that cool prospect interest.
• Repetitive manual tasks that saturate the sales team.
• High operating cost for every first contact that doesn't always convert.

§ 02 — the solutionAI plus omnichannel orchestration

• AI agents handle first contact naturally and qualify prospects in real time.
• Omnichannel data orchestration centralizes WhatsApp, web and social, with a coherent history available to the human team.
• Friction removal: users get instant value without waiting for a human on basic questions.

§ 03 — resultsA direct P&L impact

Placing inventory 35% faster reduced the cost of debt and flowed straight into company-wide ROI.

The key: AI combined with a solid data layer scales attention without sacrificing quality.